InDesign Magazine Spread

My InDesign Magazine Spread

The past two weeks have incorporated learning Adobe InDesign and creating a 3 page magazine spread.  The spread had to be an article from LDS.org or BYUIScroll.org.  It had to be at least 600 words. The article I chose was just over 2000 words and was a little too long for 3 pages.  I cut some of it, but still had to use print that was a little to small for comfortable reading. The spread had to include the principles of design, color, typography and photography that we have studied in the past 4 weeks.  The article I chose was “Worship Through Music” by Elder Dallin H Oaks.  Here is a link to the article I used.

https://www.lds.org/ensign/1994/11/worship-through-music?lang=eng&_r=1

Here is a copy of my project:

Worship Through Music
by Elder Dallin H OaksWorship Through Music Magazine Spread

Design Analysis

Since this article was written by Dallin H Oaks of the Quorum of the Twelve Apostles from the Church of Jesus Christ of Latterday Saints, I wanted to include a copy of the Hymnbook that is used by the LDS congregations.  I nestled the dark green hymnbook amongst some varigated green foliage and felt that this would be a good photo for the front page.  I then decided to use colors that would work with this dark green.  I found a chart that said dark green is a color that is associated with feelings of peace.   Peace is something we associate with the Savior, so singing hymns of worship should emit peace.  I used shades and hues of violet and yellow to lighten the feel of the dark green. I used split complimentary colors from the color wheel.

I mostly used the purple to help lighten the pages.  I ended up using the pale yellow as 1) a contrast against the dark green and 2) a way to bring the yellow I used on the darker page to tie the other two pages together.  I did the same with the violet and dark green.  I used full page violet line on each page as well as a line half the width of the page to bring repetition to each page. Some of the colors I pulled from the pictures to again bring repetition to the whole spread.

Typography began with a serif font for the copy (Rockwell).  I used a sans serif (Segoe UI) for the titles and subtitles.  With the help of our instructor, Sister Van Sistine, I realized that I needed something different to help the title of the article  stand out.  I found a font called Shine Personal Use that I incorporated into the title and the pull quotes.

I made many revisions and could still be revising it if I had unlimited time.  Looking for widows and orphans, rearranging this quote to avoid tangents and fitting the copy to begin and end evenly is quite a chore.

Photography

We had to use at least two of our own photographs.  Here are photos I used.

This photo was taken by myself and it depicts the photography skill depth of field.

This photo was also taken by me.  It is a picture of Mt Adams taken at sunrise (one of the golden hours) while standing in my driveway.  It uses the principle of thirds and leading lines.  There is also depth of field in it. I used it as the background for a pullout quote.

This final photo was taken by putting a sprig of flowers on my piano keyboard.  To me a keyboard is where my love of the hymns originated.  I also took this photo.

Audience                                                                                                                     My intended audience for this project was anyone from the age of 12 through adulthood into old age who does not have a solid appreciation of worship hymns.  I feel the opening page of my spread really draws the eye with the use of the dark green background and the plant with the hymnbook nestled in it.  It helps me think of being nestled in the arms of the Savior.  That is how the melodic worship hymns make me personally feel.  I believe the photograph will pull the eye in and the calmness of the colors will lead the receiver to want to read what the article is about. Because the audience is so broad, I tried to use inviting colors that would help them feel calm and protected and peaceful.

Conclusion

This has been a very educational, creative, and just plain fun two week period of time.  One of my favorite things to do is be creative and learning a new computer program to help me is like frosting on the cake or sprinkles on the ice cream sundae.  During the past two weeks, I have learned the Adobe Creative Cloud App, InDesign and been able to use it to create a 3-page magazine spread.  The learning curve was steep but well worth the mental stress I endured.

I want to give a great big THANK YOU to my instructor, Jenny Van Sistine for taking the time to give me not just one, but two video critiques with many great ideas to help me, as well as answering my many questions.  I would also like to help my classmates who critiqued my rough draft on our class Facebook page.  I incorporated many of their ideas also.

Drawn to the Theater through the Principles of Design and Color

This is a poster advertising a play at a local Yakima, Washington theater. It was created by Derek Smith, a local Yakima graphic artist. He does not have a website and does his work freelance for a few local businesses. When I asked him for permission to use it, he said he didn’t want to have a link to his business because he is slowly dissolving his business in favor of a full-time job as a graphic designer.

 

  Contrast

Derek utilizes the design principle of contrast in this poster with the use of the bright green ornament against the pale pointe-shoes.  The bright green creates contrast with the rest of the poster.  Although you can see the image of the Nutcracker in this picture, on the original poster it is blurred a little more and you have to really focus to see the Nutcracker in the ornament.  Once you have focused, your attention is captured.  You then move to the pointe shoes and you understand that this is about the Nutcracker Ballet.  The use of the ornament under the word THE in the title also provides contrast, as well, the font used for the title is different from all of the other fonts used.

 

   Repetition

The background lights create repetition in this poster.  The text, other than the title of the play, is all the same font which gives more repetition and sense of consistency.  Although it doesn’t show as repetition on this poster, the logo and the banner at the top is repetition to the community. Every poster, advertising of the theater, and other communication have this at the top, thereby providing repetition to the community letting them know where this communication is coming from.

 

  Alignment

Derek utilizes the design principle of alignment by left aligning the title of the play with the information regarding when the play is and how to get tickets.  He also used it to separate general information about the play.  As you notice the banner and logo at the top of the poster, it is not aligned with the rest of the text, however, this design is aligned the exact same way on every poster and leads to consistency in communicating to the public who is responsible for this production.

 

  Proximity

Derek also utilized the design principle of proximity.  As shown in the poster, you can see how he has separated and grouped together when the performances are.  He also grouped together the cost of tickets and again information regarding the purchase of tickets.  On the other side of the page, he grouped together information that would peak the interest of the local community and convince them they would want to come to this production.

 

   Color

Derek’s use of color on this poster is subtle, yet it inspires excitement. Twinkling lights always give the feeling that something exciting is happening.  A bright green ornament evokes memories of childhood Christmases for the adults and the excitement of Christmas for the children.  He also picked up subtle tints of the lights to highlight the graphics and shades of the background to shade the graphics.  I think his use of this technique really unifies his design.  His use of color created emotions to sell the play to people rather than a specific color pattern.  I would have chosen to use the color of the lights for the text rather than white to further unify the poster.

This poster is very well done.  It captures your attention with the big green ornament.  You logically look close to see what the image inside the ornament is and next at the pointe shoes and go back to the ornament and the Nutcracker.  That logically leads you to the large title and because of the alignment of the information, you follow it to find out information.  The logo at the top is familiar to many and you know it will be held at the Akin Center Theatre.   I believe Derek did an excellent job utilizing the principles of design and color in this advertising poster.