This weeks post is about the adventure of creating a new advertisement that would fit into an already established ad campaign. I chose the Snickers, “You aren’t you when you’re hungry” campaign. Through the fair use act, we were allowed to use an existing advertisement from an ad campaign without the written permission of the company creating the ad. We could also use the company logo.
We had to use at least two of the programs we have worked with this semester. Adobe Illustrator, Indesign, and Photoshop were the three programs we have worked with.
Here is the URL where I found the ad. https://www.google.com/search?q=snickers+ad+campaign&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwj6-9zKyIrVAhUV24MKHeUMChsQ_AUIBygC&biw=1350&bih=619#imgrc=biBxRJPAzE1B6M:
One of the design elements they used was proximity. The two main sentences were grouped closely together and separated by an image.
Another design element they used was alignment. Each line of each sentence was aligned with the other lines and both sentences aligned with each other. They used center alignment which I feel was brilliant in this ad. It grabs your eyes directly to the point they are trying to make to us, which is “go directly and get a snickers”.
The typography is also direct and to the point. They used the same font throughout the entire ad, yet created contrast by the use of size and kearning.
They also created contrast by the use of different colors on the sentences. Personally I would have used the same color. I feel that the two different colors are very distracting rather than creating contrast.
My ad needed to fit the campaign, yet be different. Instead of asking “how angry does hunger make you?” I asked, “How moody does hunger make you?” Immediately, a childhood toy came to my mind. MOOD RINGS were all the rage when I was young. So I used Adobe Illustrator to create mood rings. There are four mood rings, each showing a different level of crankiness. I found an image of a Snickers bar that said “cranky” on it. I decided it fit perfectly with my images of moody. So I wrote an email to the company whose ad I found it in and they gave me permission to use it. I used Adobe Photoshop to remove the background of all the images I used in the ad. I also used Adobe Photoshop to create the ad.
I also used proximity to group the sentences together and I used images to separate them.
The original ad used center alignment right down the middle of the page. I chose to align the mood rings on the right side of the page and on the left I centered the text and the images. Both images are aligned with each other. All text is aligned with other text, but it is center aligned within the images. The Snickers logo is centered with the other images, although it is smaller and is centered inside the outsides of the images.
I chose to use the same color scheme as the original ad, however I changed the yellow text to white for consistency. The other advertisements that I saw from this campaign had consistent white text throughout the ads.
The audience I was after, was everyone who isn’t allergic to peanuts, chocolate, milk, and etc. I think everyone loves a Snickers. Adults of course have money to purchase them, however their child who sees the ad would definitely become cranky and start begging for one. I work in a place that sells candy as a side line and daily I hear cranky children pleading, begging, and even demanding Snickers. While it is aimed at people with money to spend, it also entices anyone who recognizes a Snickers bar.
Photography and Images
Here are the images and the URL’s where I found them. The majority of them come from pixabay.com which is a site offering CCO images. This means they are free to use without written permission.
These are the images I used inside of the mood rings to indicate different degrees of moodiness or crankiness. Here are the URLs
I created the mood rings with Adobe Illustrator.
I also used the following images.
The url for this image is https://pixabay.com/en/chocolate-candy-snickers-sweet-2421044/
The cranky candy bar image was found through Google images. I had to send and email to the company that had the rights to the image. The company was Blippar. They immediately contacted me giving me permission to use it for this assignment.
I The URL for this image is
I was able to use the Snickers logo once again through the fair use act.
Here is the URL where I found it.
I am going to share the PDF document to show the entire slide show.
This has been an extremely intense assignment. I learned many new things about the Adobe programs and had many frustrating, although rewarding moments. I can’t wait to continue using these new skills.
I would like to give one last thank you to our amazing instructor, Jenny VanSistine. She spent so many hours helping us to achieve and learn so much in this class. She has been such a bright spot in my college career and I can only hope that I am privileged and blessed to have many more who give so much. THANK YOU Sister VanSistine.